DADI’s goals were overly-ambitious from the start, potentially to the point of being absolutely unachievable. The company envisioned “Internet 2.0”: a decentralised, thriving cloud ecosystem, focussing on providing users with web services, and the abilities to build, scale and grow their own digital products.

Quite simply, they promised to rival tech mega-giants such as Amazon, Google and Microsoft, the former and latter being trillion-dollar businesses with an overwhelming amount of technical power in their arsenals. DADI, on the other hand, is a start-up founded with little capital, nothing in the way of a portfolio of past achievements, and a team that doesn’t even have a tangible office, and certainly not a shade of innovative technology, intellectual property or competitive advantage, that would have given them at least a chance.   

Today, they have nothing to show for the 30m USD they raised in their ICO in January 2018, despite exhibiting lofty promises heaped with bold marketing talk and hype.