DADI’s goals were overly-ambitious from the start, potentially to the point of being absolutely unachievable. The company envisioned “Internet 2.0”: a decentralised, thriving cloud ecosystem, focussing on providing users with web services, and the abilities to build, scale and grow their own digital products.
Quite simply, they promised to rival tech mega-giants such as Amazon, Google and Microsoft, the former and latter being trillion-dollar businesses with an overwhelming amount of technical power in their arsenals. DADI, on the other hand, is a start-up founded with little capital, nothing in the way of a portfolio of past achievements, and a team that doesn’t even have a tangible office, and certainly not a shade of innovative technology, intellectual property or competitive advantage, that would have given them at least a chance.
Today, they have nothing to show for the 30m USD they raised in their ICO in January 2018, despite exhibiting lofty promises heaped with bold marketing talk and hype.
This class action is accepting class members
First and foremost, DADI have nothing to show for the funds raised, and the promises made to their investors. The team envisioned a thriving ecosystem that today, a year and a half later, stands at nothing. On their ‘marketplace‘, they have released just one product, and even this requires the joining of a waiting list before users can access it. A further ten products are undeveloped, with six of these having missed their proposed launch window.
Very recently, the announced the release of their “Edge Network” product (following a re-branding from DADI, to Edge), but a cursory glance reveals this to be nothing more than a map, and a list of hosts, and gates:
There is certainly no sign of their proposed ecosystem, with millions of users worldwide.
DADI envisioned a P2P network ‘owned by the people’, in a brazen attempt to shift the power from the leading corporations. They subsequently suggested that their services were cheaper, yet faster than Amazon or Google – quite a bold statement, considering their services are all but non-existant. They further claimed that their project is owned and run by everyone – namely their investors – and that they would be ‘sharing its revenue’. This suggests an active investment in the company, bordering on the investments themselves forming securities. This in turn means that the company must be tightly regulated, and simply isn’t.
Early allegations claimed that this project was a copy of the SONM project, which itself raised 42m USD in ICO and also failed, with the value of its token dropping by 97%. In actual fact, it was reported and alleged that DADI had actually plagiarised portions of SONM’s whitepaper, as detailed by Sergey Ponomarev, founder of SONM. In his statement, he suggested that court action may be pursued following the stark similarites and obvious copying of SONM’s documents by DADI.
In further acts of deception, DADI were uncovered as making claims to partnerships that weren’t actually real, leading to one example where the leader of one company – RaiBlocks – had to come out publically to disclose that no such partnership was present.
The founders of DADI/Edge and the origins of their company display some strange aspects. The CEO and Founder, Joseph Denne, bears no experience with crypto, finance or anything technical on his LinkedIn profile. He’s currently listed as Director of BlockUnit, The Wardrobe, and ‘DADI+’, as well as being the director of two dissolved companies, Plus App and WEL’-RED’. In most cases, all companies detailed feature the same group of people, particularly in the case of BlockUnit.
Plus App: https://beta.companieshouse.gov.uk/company/10391871
Edge Cloud (previously DADI Cloud, incorporated with 1GBP. Their name changed on the 9th July to correspond with a re-brand): https://beta.companieshouse.gov.uk/company/11159550
DADI+ Limited (previously DADDY LONDON LTD, incorporated with 3GBP. Latest balance sheet in July 2018 shows just 350k of net assets – not the kind of capital you’d expect for a company looking to redesign how the internet works): https://beta.companieshouse.gov.uk/company/08599900
With all these companies, the registered addresses are always the same: faceless locations that give nothing away. The expert reviews of DADI suggest that the technology they’re proposing is non-existant, the technical challenges are too large to overcome, and the team isn’t big enough or experienced enough to accomplish their goals.
At the ICO, the token was sold for 0.5 USD, but today it’s worth just 0.05 USD, a drop in value of 90%. Aside from the main exchange it’s listed on – Kucoin (a mediocre exchange that doesn’t even break the top 30 in terms of trading volume) – the transactions elsewhere are almost nil.
The token would have had a very simple utility – it would have been earned as “compensation” for the rental of a user’s ‘computational power’. However, it has had an exponential decrease in value since launch, effectively making it – and any platform it is tied to – worthless.
DADI’s whitepaper doesn’t offer an explanation on the distribution of funds raised. Their team list doesn’t actively contain (in any capacity) a CFO, or any senior or even junior financial staff members. There is nothing to clearly say who is regulating and managing the millions of dollars of funds. In fact, the only staff member capable of overseeing the finances is COO Paul Kingsley, whose LinkedIn portrays him as holding senior positions in a staggering nine companies at present.
No. They stated roughly that it would be “built on the Ethereum blockchain” but there is so little mention of the blockchain in any of the company’s documentation, it seems this too was just empty hype. If realised however, the peer-to-peer network structure would subsequently be blockchain-powered. In fact, in an interview (https://www.the-blockchain.com/2018/07/02/whos-the-dadi-uk-blockchain-startup-takes-cloud-services-fight-to-amazon-and-google/) the team were quoted as saying “blockchain will take a backseat” … “it’s not as relevant as the practical application of the platform”.
No, the DADI token is merely an industry-standard ERC20 token.
From plagiarised content, to a failure to release working products, and from strange conception foundations to a team not experienced enough to achieve their goals, DADI’s proposal has been riddled with red flags since the start. This project bears many signs of an exit scam, predominately the fact that the funds have been taken in, and no working product has been returned. As time goes on, DADI pass over more and more of the milestones in their roadmap without achieving what they’ve promised, and their investors become more and more alienated.
In their updates, the company have extremely limited information to divulge, opting to discuss the weather, and using filler points such as “We had a handful of meetings”, “We put a lot of flesh on the bones of our strategy”. An example can be seen here: https://dadi.cloud/en/updates/announcements/weekly-update-12th-july-2019/.
If you have been impacted financially by DADI’s ICO, please join this class action with confidence.
Mr. Joseph Denne
Mr. Christopher Mair
Mr. David Wilde
Mr. Robert Belgrave
Inception Date: January 2018
Approx. funds raised: USD 29m
About this ICO:
– 90% value loss
– Plagiarism in
– No working product
– Roadmap failed
DADI’s Team has not replied to this post yet. If you are acting on behalf of the issuer and wish to contact us please click here